• Call us at (831) 476-5344

    Mon – Sat: 9 to 5:30

    Sun: 10 to 4:00

    1900 B Commercial Way

    Santa Cruz, CA 95065


  • Weather For Santa Cruz

    Today 04/18/2014 04/19/2014
    It is forcast to be Partly Cloudy at 11:00 PM PDT on April 17, 2014
    Partly Cloudy
    75°/48°
    It is forcast to be Partly Cloudy at 11:00 PM PDT on April 18, 2014
    Partly Cloudy
    70°/46°
    It is forcast to be Partly Cloudy at 11:00 PM PDT on April 19, 2014
    Partly Cloudy
    72°/48°
  • Upcoming Area Events

    • Annual Spring Sale

      All tack and saddlery is on sale the weekend of April 5th and 6th, 2014 (Saturday and Sunday). There is a barbeque and free raffle…

    Read more





Your community feed store specializing in farm and pet feed, hay, straw, clothing, tack saddles and a whole lot more. Close to downtown. A big little farm store.

Check out our wide selection of Purina, Mazuri, King Farmers Best and LMF feeds.  We have horse feeds, of course, and lamb feed, and cattle feed, and chicken feed, and duck feed, and well, you probably get the idea – we have feed for all your livestock and pets.

If your pet starts to feel a bit under the weather, we have a wide selection of remedies.  Check out shelf after shelf of health products for critters.

General Feed & Seed is your Santa Cruz, California location for both English saddles and Western saddles. Our selection of saddlery is the most complete in the area.  Not just saddles, but boots, hats, helmets, riding gear and bits and bridles.  Of course, we also have a great selection of horse blankets as well.

And clothing, boots, belts, jewelry?  That stuff is for you, but, if you want to put a beautiful bandana on pet, we’ve got those, of course.  We’re just the place to pick out your perfect pair of Ariat boots, or the English riding helmet you’ve been wanting.

Now with a wide range of expertise, General Feed & Seed is continuing to look for the ways that we can be of the most help to the community. Because there’s nothing we love more than working with our neighbors, and exploring the joy of doing things yourself. We’re SO much more than Feed & Seed!! We are your one-stop shop without the big box feel!